MEET THE COMPANY LOOKING
TO TAKE THE PLANT-BASED CULTURE TO STARTLING NEW HEIGHTS.
October 14, 2021
The Very Good Food Company Launching Pilot Program in China
Reason #1: The Company’s Brand Is on Fire as They Ride the Wave of a Massive Cultural Shift
The drive toward a plant-based life is not novel, cute, or just for hippies. It’s real, and it’s taking a strong foothold across the globe.
In fact, culture shifts happen so fast, they seem to occur overnight.
Let’s step way back in time to September 10, 1953. That’s when the Swanson frozen “TV Dinner” hit grocery stores.
To put it in today’s parlance…it went viral.
This one product created a seismic cultural shift worldwide. Meals went from a gathering at the family table to chowing down informally in front of the TV.
In 1954, Swanson sold more than 10 million units, and the following year, 25 million. Sales grew exponentially from there.
Fast Forward 67 Years and the Tide Has Shifted – Millions Are Making Healthier Choices
Once considered a fringe dietary pursuit, veganism is now a global movement growing at warp speed.
The growth rate for the U.S. plant-based food market more than doubled in 2020, as sales surged 27% to $7 billion, according to the Plant-Based Foods Association (PBFA) and The Good Food Institute (GFI).
In 2020, a staggering 57% of households bought plant-based foods, up from 53% in 2019.
Very Good Food (TSXV: VERY.V) (NASDAQ: VGFC) Is Jockeying to Become a Strong Leader in this Movement.
Simply put, Very Good Food is on a mission to get millions to rethink their food choices. And guess what? Their plan is WORKING! Their wide selection of plant-based food is so delicious and nutritious that even meat-eaters find it much easier to move away from animal products.
From humble beginnings, co-founders Mitchell Scott and James Davidson have put love and passion into this company. After so much blood, sweat, and tears, they are now seeing the fruits of their labor.
They have built a brand that connects with their consumer market because THEY ARE their consumer market. They walk the same walk and talk the same talk.
Consumers Love This RefreshingApproach & Revenues Are Taking Off!
The company is growing at 2x each year with a potential 3x in 2022. Not only that, but the Adjusted Gross Profit Margin has more than DOUBLED from 16% to 38% exceeding competition! There’s such great potential in an early growth-phase company. Especially one that’s riding a jet-fueled movement with a passionate consumer base. It wouldn’t be a shock to see Very Good Food leaving traditional brands on the outside looking in.
Reason #2: Millennials and Gen Z are Turning Their Backs on the Old “Staples”
According to a 2021 report by Deloitte Global, “Millennials and Generation Zs came of age at the same time that online platforms and social media gave them the ability and power to share their opinions, influence distant people and institutions, and question authority in new ways. These forces have shaped their worldviews, values, and behaviors.”
The report adds that their top concerns are health, global climate change, food sustainability, and disease prevention. So looking towards healthier, more sustainable food choices only makes sense.
Analysis from Brandwatch, in fact, shows that veganism is the most popular nutrition topic on social media, written about by some 54% of food influencers.
It’s even been reported that by 2040, 60% of meat will no longer come directly from animals but will be derived from either cultured meat or plant-based alternatives.
Could that mean the conventional meat industry is on a twenty-year countdown until it’s supplanted?
With food shaping our job markets, and even our religious and cultural identities, it’s clear that this transition may affect every corner of our planet.
Even Traditional Food Companies are Getting Their Lunch Eaten
What’s more “American” than breakfast cereal? Well, the $9B cereal industry is in trouble. Over the last decade, sales have declined by 17%, and some cereal industry executives have blamed the younger generation.
Research shows that more health-conscious consumers nowadays are opting out of cereal for breakfast. Instead, they’re eating quick-cooked hot grains, breakfast sandwiches, fruit-flavored smoothies, or yogurts. With less sugar, more protein, and more fiber, these options align better with today’s nutrition standards than sugary, processed cereals.
You can’t help but think this sentiment against “big food” could hurt companies like Conagra, Kellogg, Tyson, and Unilever all competing in the plant-based market.
Very Good Food is an Innovative Disruptor and Absolutely CRUSHING IT
In addition to their 2021 revenue growth, the company’s value proposition is on point regarding today’s consumer base. Clean ingredients, more food choices, tech-savvy, and eco-focused.
WebMD Health News calls plant-based meat “a way to save the environment.”
And that’s why it’s not unreasonable to expect massive adoption that could make Very Good Food a household brand.
2021 Ecommerce Orders Fulfilled have Already Surpassed the Prior Year+ Y.O.Y. & Production Capacity Is Up an INSANE 989%
Remember how Swanson grew exponentially back in the day? There’s no telling how high Very Good Food could go!
Reason #3: The Company Has a Well-Designed Roadmap to Strategic Growth
You may be thinking, yeah, yeah, they’re doing great in the tiny start-up phase. But can they scale, and do they have a realistic growth plan? Can they facilitate growth and meet increasing demand?
Great questions. The answer looks like a resounding yes.
As you can see from the chart below, production capacity is projected to increase to 135.5 million pounds by 2024.
So Where Will All These Sales Come From?
The business plan is well-thought-out. Below you can see where future sales are anticipated to come from. Right now, 80% of sales are coming from eCommerce. But as we know, given the size of the in-store grocery market in North America, to make the big dollars, the product has to be available in retail.
With Very Good Food’s strong production capacity ramping up from its facilities in Rupert, Patterson, Fairview, and Victoria– the goal is to shift the revenue mix to retail sales over the next three years.
Now let’s do a little math. With 135.5 million pounds of production capacity coming online by 2021 selling at an averageof CAD$7/lb in their eCommerce channel and CAD$14/lb in the wholesale channel.
The potential for future sales by the end of 20323 is significant as both e-commerce and retail distributions expand in North America and into new markets. Of course, these are only rough estimates based on the investor deck projections and not actual numbers. But…Yowzah!
The market cap for The Very Good Food Company as of Oct 8, 2021, is roughly $283 Million. Obviously, all of the above figures are future projections dependent on capacity. However, when it comes to capturing more audiences, remember this. Very Good’s reputation with its current customer base is virtually unrivaled.
Very Good Food has already moved into some key retail spots in Canada and the U.S. As the list continues multiplying, watch out.
As impressive as the above list looks, the company’s game-changing distribution agreement with Green Spoon Sales has catapulted the company’s U.S. distribution.
The company is moving fast with tremendous purpose. It has four potential initiatives that could continue driving a frenzy of demand as well.
Let’s be realistic here. The focus is on total market transformation, not replacing one hamburger patty. And Very Good Food is not to be taken lightly.
Reason #4: New NASDAQ Listing Could Mean More Exposure and Explosive Volume
There’s something cooking here, and it smells delicious. Very Good Food (TSXV: VERY.V) (NASDAQ: VGFC) has been on a tear since the beginning of October 2021.
On October 1, 2021, the stock hit a low of $2.3976 CAD and bounced off for a remarkable run to $3.40 CAD on October 7, 2021, for a majestic 41.81% move in a matter of days.
On top of that, the daily technical indicators appear to be flashing green as of Oct. 7th 2021.
Could this be in anticipation of something big? …Perhaps?
Very Good Food is waiting for final review and approval for uplisting to the NASDAQ. Which in itself has all kinds of potential. Perhaps things are moving along well; we don’t know. But the company did appoint a highflying industry name in Justin Steinbach to its Board of Directors.
Mr. Steinbach is a global leader in the consumer and packaged goods (“CPG”) and foodservice industries. He worked with major food brands such as Danone and Barilla (where he currently serves as Global Vice-President of Food Service). If you didn’t know, Barilla Group is the world leader in pasta- so this guy knows a thing or two about food. Before joining Barilla, Justin led global sales development & marketing for Danone’s Food Service division and built strategic international partnerships with Starbucks, McDonald’s, and Subway.
Need more evidence as to how this exciting story is just getting off the ground?
Reason #5: Increasing Revenue and Key Initiatives Fuelling Growth
Very Good Food (TSXV: VERY.V) (NASDAQ: VGFC) is an early-stage growth company snowballing at breakneck speed. According to The Little Book of Valuation, companies at this stage should show high growth with fiscal responsibility RIGHT NOW. That way, more potential profits can follow.
As you can see from Very Good Food’s 2020 annual report, revenue has consistently grown and has not declined.
When it comes to high-growth stories like these, after they go mainstream, everyone says, “Oh, we saw that coming.”
The truth is, they don’t see it coming. Very few people see it coming. It’s always a shock, because after the company ultimately explodes higher, everyone FOMOs in…after the fact.
In the end, there is much more to be said about Very Good Food (TSXV: VERY.V) (NASDAQ: VGFC). So much so we could not possibly fit it all here.
Of course, you can use the button below to learn more by downloading the company’s Investor Deck.
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“The Very Good Food Company Inc. (“Very Good Food”) has engaged TD Media, LLC (“TD Media”) to provide Very Good Food with investor relations services, including the creation and distribution of this digital content. TD Media receives payments from Very Good Food in connection with the provision of these investor relations services. TD Media does not hold securities of Very Good Food. The information contained in this digital content is for informational purposes only and does not purport to be all-inclusive or contain all information that viewers may require. Prospective investors are encouraged to conduct their own analysis and review of Very Good Food and of the information contained in this content. Any investment in the securities of Very Good Food is speculative and involves a high degree of risk that should be considered by potential investors. An investment in Very Good Food’s securities is suitable only for those potential investors who are willing to risk a loss of some or all of their investment and who can afford to lose some or all of their investment. This content does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for any securities of Very Good Food, or a proposal to make a takeover bid in any jurisdiction. This content contains forward-looking information under applicable securities laws, including within the meaning of the United States Private Securities Litigation Reform Act of 1995, including Section 21E of the Securities Exchange Act of 1934, as amended, for the purpose of providing information about Very Good Food’s management’s current expectations and plans relating to the future. Viewers are cautioned that reliance on such information may not be appropriate for other purposes. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect. There are many risks and uncertainties that could cause actual results to differ materially from the forward-looking information, including the risks described in Very Good Food’s most recent annual information form filed with Canadian securities regulatory authorities available on Very Good Food’s SEDAR profile at www.sedar.com. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, Very Good Food disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise.”
Pursuant to an agreement between TD Media LLC and The Very Good Food Co., TD Media LLC has been hired for a period beginning on 10/12/2021 and ending on 11/10/2021 to publicly disseminate information about (VGFC:US) (VERY:CA) (OSI:DE) via digital communications. We have been paid one hundred thousand dollars USD via bank wire transfer.